What Does it mean to be an SRT Alliance Member?
Last week Newsbridge announced its membership with the SRT Alliance. We’d like to share a bit more about this exciting new collaboration and what it entails for the future of stream transfer.
First, the SRT (Secure Reliable Transport) Alliance is an entity that oversees the SRT Open Source project, and is the official community of industry leaders and developers collaborating to achieve lower latency internet video transport by continuously improving open-source SRT.
For reference, SRT Open Source Protocol is:
“An open source video transport protocol and technology stack that optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal, bringing the best quality live video over the worst networks.”
Simply put, it’s a way to guarantee stream transfer over the internet between two endpoints, despite network difficulties.
For a demo of how SRT Protocol works, check out the video below:
Newsbridge + SRT Alliance = SRT Ready
In May 2020, Newsbridge joined the collaborative and rapidly growing community of over 350+ SRT Alliance Members. As the Alliance’s mission closely aligns with Newsbridge’s objective of delivering future-forward and best-in-class video streaming solutions to clients, the partnership came naturally for both sides.
As a member of the Alliance, the idea is to grow the SRT ecosystem by promoting industry-wide recognition and adoption of SRT as a standard for low-latency internet streaming.
Broadcast Media’s Need For SRT: Newsbridge Solution
In the world of broadcast media, delivering high quality video across the internet is crucial for successful story production. Whether it’s back and forth between production teams, third party entities for clip approval or live streams, the relay of video content is not always streamlined and simple. At Newsbridge, our aim is to make AI-powered story production as simple and reliable as possible. By integrating SRT open source protocol into our existing solution, we are able to ensure that our clients are able to produce deliverables successfully via a more simplified (and less stressful!) experience.
Case In Point: Newsbridge SRT Solution COVID19 Lockdown
According to Newsbridge CTO Frédéric Petitpont:
“One strength of SRT is actually not relying on the traditional TCP protocol layers 99% percent of other internet usages are built upon. “
This means that during the recent global lockdown, when internet traffic was highly impacted due to increased video usage (Netflix, YouTube…) it led to ISPs throttling users’ bandwidths in order to maintain their Quality of Service, with SRT transmissions not impacted. So instead of breaking the internet, many sources including MIT Technology Review, are saying that this activity actually made it stronger than ever.
In exactly the same way, as SRT relies on UDP base layers of the Internet, the Newsbridge platform quality of service was not impacted during the period of confinement.
Petitpont goes on to say:
“Here at Newsbridge, I can now say that there is definitely a post-lockdown state in which SRT is now deeply rooted in our product.”Frédéric Petitpont, Newsbridge CTO and Co-Founder
Promise to Deliver Future-Focused and Best-In-Class Solutions to Top Content Makers and Broadcasters
As a SRT solution provider and ambassador, Newsbridge continues to promote this revolutionary technology that is integrated in the company’s stream transfer solution.
As a member of the Alliance, the team also looks forward to contributing to the development of the existing technology via open-source SRT continuous improvement.
SRT Alliance Mission
The SRT Alliance’s mission is to provide a solution to the obstacle of low-latency video streaming, in turn revolutionizing modern day streaming. A recent technology, this open-source video transport protocol and tech stack was released at NAB 2017 but already holds promising results in terms of accelerating innovation through collaborative development.
The SRT Alliance will promote the industry-wide recognition and adoption of SRT as a common standard for all low-latency internet streaming.
Newsbridge is a cloud-based solution offering video indexing tools based on Multimodal AI contribution for publishers and broadcasters.
Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be derushing, archiving or investigative research- the solution allows for smart media asset management.
Today our platform is used by journalists, editors, TV Channels, documentarists, production houses and sports federations in contribution and post-production workflows.