Blackbird and Newsbridge Partner for End-to-end Cloud Video Management and Production

26th May 2021, London and Paris – Blackbird plc (AIM:BIRD) and Newsbridge have partnered to provide media professionals with a flexible, powerful end-to-end cloud video management and production solution.

The integrated solution combines two cloud-native services: Newsbridge’s smart asset management platform powered by AI and Blackbird’s video editing and publishing platform. Optimised for speed, flexibility and resilience, the solution empowers users with easy access to their media from anywhere for the rapid editing, enriching and publishing of their content to multiple platforms and channels based on their specific needs.  

Blackbird and Newsbridge have partnered to provide an end-to-end cloud video management and production solution.

Newsbridge CEO, Philippe Petitpont, commented:  “This partnership serves as a major source of opportunity for media asset managers, production teams and editors alike who are working together and require a streamlined solution to promote cross-departmental collaboration. By combining our two state of the art technologies, we’re delivering an unprecedented Multimodal Indexing AI and Video Editing solution that takes 360 media production workflows into account.”

Offering a platform powered by its signature Multimodal Indexing AI technology, Newsbridge provides a range of media valorization features including Media Asset Collections, Cloud Video Tools and a Content Monetization Showcase & Resale portal. Newsbridge serves a wide variety of international customers across the Broadcast, Press, Sports Rights-Holders and Corporate sectors, such as: TF1 Group, AFP, FFF, M6 and Reed Midem. 

Blackbird CEO, Ian McDonough, added:  “As media companies continue to look for ways to improve speed and productivity in workflows through the cloud, our partnership with Newsbridge is very well timed. Their track record of innovation in reducing technical overhead and increasing efficiency in some of Europe’s biggest broadcasters as well as adding significant value to their existing media assets compliments Blackbird’s mission to empower users to create, edit and enrich high quality video from anywhere.”

Blackbird drives awareness, efficiencies and monetization for brands in the sports, news, entertainment and enterprise sectors.  The company’s customers include Tata Communications, EVS, BT, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot Games, the U.S Department of State and 69 local US news stations with TownNews.


About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetization.

Blackbird® is a registered trademark of Blackbird plc.


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Blackbird plc – Tel +44 (0)20 8879 7245

Ian McDonough, Chief Executive Officer

Adrian Lambert, Chief Marketing Officer

Tel: +44 (0)20 3328 5656

About Newsbridge

Newsbridge is a cloud-based platform for next gen media valorization offering Multimodal Indexing via Artificial Intelligence (AI). 

Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be media logging, archiving, monetizing, or investigative research- the solution allows for smart media asset management.

Today our platform is used by TV Channels, Press Agencies, Major Sports Federations, Production Houses, Journalists, Editors and Documentalists to boost their media value chain.


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Rachel Cooper , Marcom Manager, Newsbridge