Release Note: Introducing OCR

What’s New at Newsbridge: Optical Character Recognition (OCR) 

This latest release was driven by customer feedback, especially from a newsroom perspective in which journalists need to automatically index and search for text within background signage (i.e. rolling banners, logos and names on clothing, signage, etc.) 

When applied to our pre-existing signature Multimodal Indexing AI technology, OCR (Optical Character recognition) adds on another layer of enriched metadata which leads to more advanced metadata tagging. In turn, this supercharges users’ semantic search and asset retrieval experience, promoting what journalists do best…in depth investigative research! 🔎

Whether it’s analyzing a newly emerging, complex news story with sparse spoken information regarding geo location, context or personalities- OCR is helping our customers get the most out of their content, leveraging text within images among video assets or still images. 

Example: OCR detects unknown sports players and brand sponsors

When it comes to pulling together a recap in seconds, especially in the fast-paced world of sports, Newsbridge’s OCR feature is helping make the once unsearchable, searchable!

For example, in the extract below, we see a tennis player with his back to the camera, but panel signage in the background is giving us helpful hints! If you were a user working on a recap for this game and associated content indexing, it would be extremely helpful to have all players’ names plus any contextual information available to help speed up post-production workflows.

Thanks to OCR, we can see that the players’ names are extracted from the detected signage. This information is then added on as metadata to the ingested content, allowing for advanced search and retrieval of specific moments in the game. 

Newsbridge OCR helps identify players and match context via text detection in video clips.

Step-by-Step: Here’s how it works in the platform

1. Here we see an emerging live-streamed video clip with little spoken information or context provided. 

2. To access OCR capabilities, simply navigate to the ‘annotations’ icon on the navigational bar of your corresponding video clip. 

3. From here, a right-hand panel will appear which will give you the option to select OCR as a detection method. This will list off all detected text within video images, giving you a list of annotations and references. Looking at the example below we are able to pick up quickly that this is a tour of a high-end shopping district from OCR detected brand names like Cartier, Louis Vuitton…

4. This entire OCR detected list of keywords is then searchable as annotations within Newsbridge’s semantic search bar, allowing users to find exact moments- even when they are not detectable by leveraging traditional speech-to-text or facial recognition technologies. 

This new feature is a wonderful tool for  journalists, sports rights holders, event organizers and more to further enhance the Investigative Research experience of connecting the ‘semantic dots’. Especially when it comes to emerging stories with a small amount of spoken reference or facial recognition (i.e. backs turned from the camera, lesser known personalities, etc.), or when assisting with archive asset management and semantic search. 

About Newsbridge

Newsbridge is a cloud-based platform for next gen media valorization offering Multimodal Indexing via Artificial Intelligence (AI). 

Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be media logging, archiving, monetizing, or investigative research- the solution allows for smart media asset management.

As a platform fully equipped to provide Major Sports Federations with a full-service MAM, some of our customers include: The French Football Federation (FFF), The French Rugby Federation (FFR) and Olympique de Marseille (OM) just to name a few. 
For all related inquiries please contact us here.