France Televisions + Newsbridge: Bringing Cognitive AI to journalists

An Exciting Collaboration

In Fall 2017, France Televisions (French public national television broadcaster) chose Newsbridge Cognitive AI to be part of its very first media accelerator.

Supported by France Télévisions Innovation Department and the Medialab, Newsbridge deployed a video cognitive AI indexing system. This system helped journalists and documentalists better handle, explore, browse, the huge amount of content received everyday.

This project coincided with the beta launch of Newsbridge’s automatic cognitive indexing service: idX.

idX associates facial recognition, object, scene detection and audio transcription and match these with their semantic contexts. This delivers immediate access to the content.

For reference, this makes media logging and archiving tasks faster than ever. Additionally, it creates new ways to browse, search and investigate through video content.

After partnering with France Televisions, Newsbridge delivered the first version of idX to fifty journalists, reporters, editors and documentalists.

Newsbridge Cognitive Indexing
France TV training session with Newsbridge team.

Next, after completing training sessions and workshops, the Newsbridge product team could improve each feature to fit each user’s need. The video cognitive indexing was activated to every live feed coming in, strongly boosting content awareness and speeding up editing.

“The amount of material we shoot everyday is now so huge that it’s no longer possible for a human being to watch everything”. ‒ Christophe de Vallambras, journalist and international reporter at France Télévisions

This is truly the challenge Newsbridge addressed with idX. By centralizing and analyzing all the content in the cloud, in real time, the platform can be used by journalist to extract relevant sequences among thousands of hours of video.

Thanks to user-centric interfaces and a semantic search engine, the solution provides a new experience, both in terms of story-making and journalism investigation.

Want to try idX cognitive search engine? Interested to know more? Please tell us!

About Newsbridge

Newsbridge is a cloud-based solution offering cognitive AI indexing tools based on Artificial Intelligence (AI) contribution for publishers and broadcasters.
Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be derushing, archiving or investigative research- the solution allows for smart media asset management.

Today our platform is used by journalists, editors, TV Channels, documentarists, production houses and sports federations. These teams work on contribution and post-production workflows.